10 Steps to Setting Up Your Massage Business
When I started my massage business, I was excited but a little anxious that I had done everything I needed to get my business off the ground. So, I thought I would share 10 things to think about when setting up your own massage practice. Whether you’re fresh out of training or ready to go solo after working in a spa, having a clear plan can make all the difference.
1. Define Your Massage Services
Before anything else, decide what services you want to offer. Will you focus on Swedish massage, deep tissue, sports massage, or something else? Think about the clients you want to attract and what they need. Being clear on your services helps you target the right people and avoid spreading yourself too thin.
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2. Find the Right Space
Think about where you’ll work. Will you rent a room in another premises, work from home, or offer mobile services? Often when you are first starting out, going mobile is an attractive option, but each one has its pros and cons. Think carefully about what each entails before making your decision.
3. Get the Right Insurance
There are many types of insurance you will need to consider when setting up your practice, whether you work from home, rent a room, or are mobile. At a minimum, you should have public liability insurance, which covers claims of accidental damage or injury. Other insurance to consider are professional indemnity, product liability, personal accident and business contents.
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4. Choose Your Business Name and Branding
Pick a name that reflects your services and feels professional. Once you’ve got your name, think about your branding—colours, logo, and tone of voice. Your branding will help you stand out and attract the right clients, so keep it consistent across your website, social media, and printed materials.
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5. Set Up Your Business Legally
Register your business with the relevant authorities if necessary. Some UK councils require certain businesses to register with them. You can check here.
And, it’s important to record your income and expenses, so you can get your taxes right from the start. It might be worth speaking to an accountant/bookkeeper to make sure everything’s in order.
6. Decide on Your Prices
Decide how much you’ll charge for your services. You can research what other massage therapists in your area charge, but you should also consider how much time you spend on each treatment. This can include travel time if you’re mobile, and also writing up notes, cleaning and laundry time. Work out how much you need to earn to make a living and use this as a starting point.
7. Build a Website
A professional looking website is essential for your business. Include all the key information clients need, like your services, prices, location, and how to book. Make sure your website is mobile-friendly and easy to navigate, and optimise it for local searches so potential clients can find you online.
8. Market Your Business
Marketing is key to attracting new clients. Use social media platforms like Instagram and Facebook to share updates, post client testimonials, and educate your audience about the benefits of massage. Don’t forget about offline marketing too - flyers, business cards, and local networking can also be effective.
9. Set Up a Booking System
How are clients going to book with you? Will they phone, text, or will you use an online booking system? You want to make it as easy as possible for clients to book with you. Once you start getting busier, an online system where clients can see your availability and book directly will save you time, and makes the whole process smoother for everyone.
10. Focus on Client Experience
Your clients are the heart of your business, so give them the best experience possible. From a friendly welcome to a follow-up message after their appointment, small touches can make a big difference. Happy clients are more likely to rebook and recommend you to others.
Final Thoughts
Setting up a massage business takes time and effort, but it’s worth it to build something you’re proud of. Follow these steps, stay organised, and focus on creating a great experience for your clients. With the right approach, you’ll soon be running a successful massage business that keeps your clients coming back for more.