How to Create A Massage Menu
When you first qualify in massage, it may seem like you only have one service to offer, but creating a well-structured and enticing massage menu is a great idea for attracting clients and maximising your business potential.
So how do you go about creating a menu of treatments that will attract clients and boost bookings?
Identify Your Target Audience
Firstly, understanding who your ideal clients are will help shape your massage menu. Are you catering to busy professionals looking for stress relief, athletes needing sports therapy, or clients seeking holistic wellness? Tailor your treatments and descriptions to meet their specific needs and expectations.
Choose Your Core Treatments
Your massage menu should feature a range of treatments that align with your training and customer demand. When you only have one qualification, you can focus on areas that are likely to be popular for example:
- Full Body
- Back, Neck & Shoulders
- Foot Massage
Offer Customisation Options
You could provide optional add-ons for an extra cost to enhance the menu. These could include:
- Extra time – allow clients to extend their session by 15 or 30 minutes
- Scalp or foot massage add-on – a luxurious finishing touch
- CBD Oil upgrade – to enhance relaxation and pain relief
- Essential Oils – allow clients to choose their preferred essential oil (if qualified to do so)
Structure Your Pricing Clearly
Your pricing should be reflective of your skills, experience, and location. Clearly display your prices and duration options to avoid confusion. Example:
Back, Neck & Shoulders
- 30 minutes – £30
- 60 minutes – £50
- 90 minutes – £80
Use Engaging Descriptions
Your massage descriptions should be informative yet inviting. Instead of simply stating “Full Body Massage – 60 minutes,” try:
“My Full Body Massage is perfect for relaxation and relieving stress. Using the right pressure for you, this treatment covers back, neck, shoulders, legs and arms. Ideal for those who want to deeply relax and unwind.”
Highlight Any Specialities or Unique Services
As you gain more training, you can offer more specialist treatments. Whether it’s Thai massage, lymphatic drainage, or Reiki, make them stand out on your menu as showcasing these services can help attract niche clientele.
Keep Your Menu Visually Appealing
Presentation matters so keep it simple. Over complicated menus can be difficult to understand, and people have difficulty choosing when there are too many choices. And don’t forget to use your branding colours and your logo to keep things consistent.
Make Your Menu Easily Accessible
Once you have created your menu, ensure it is available on multiple platforms. You can print copies for people to take when making enquiries, share it on social media, and put it on your website.
Regularly Update Your Menu
By reviewing your menu every few months you can adjust pricing, add new treatments, or remove underperforming services. Seasonal specials and limited-time offers can also keep your menu fresh and engaging.
Final Thoughts
A thoughtfully designed massage menu not only informs clients about your services but also gives them an idea of what to expect from you. By offering clear, enticing options and optimising your menu for accessibility, you’ll attract more bookings and establish a strong brand presence.